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Logs are the New Sexy!
By Lex van den Berghe
LogLogic Customer Evangelist
My day-to-day world is all about logs, logging and log management. And no offense to all of you logophiles out there, but to be honest, until recently I would’ve never imagined using the word ‘log’ and ‘sexy’ in the same sentence. But, believe it or not – logs are sexy.
Case in point: Britney Spears. Stuck in there, right along with her melodic moan, bare midriff and those signature gyrating moves are…logs! (More on this later.)
I have one of the best jobs ever at LogLogic – I talk to our customers. And one of the perks of this gig is that I get to hear about real-world use cases and the stories that go along with them. And you know what? A lot of these stories are shocking, sensational, smoking hot and sexy.
I find it fascinating that so many of the conversations I have with customers regarding their LogLogic success stories, are actually some of the same stories featured on the covers of our global newspapers and tabloid magazines. Here are just a few scandalous topics that made their way into our lively dinner conversation at a recent customer event (disclaimer- these may or may not involve actual LogLogic customers):
- Britney Spears & “Octomom” Nadya Suleman, who share a not-so-rare, but vexing by-product of celebrity…medical patient records that were improperly and illegally accessed
- The recent theft of 130 million credit and debit card numbers – believed to be the world’s largest hacking and identity theft case ever prosecuted
- This summer’s stock fraud scandal involving a rogue French futures trader who lost over seven billion dollars of his bank’s money – one of the largest banking scandals in history
Each of these juicy scandals share a common thread – the problem (and solution/resolution) is all about the data, and as a log-geek you know that where there’s data, there are logs.
We are hopelessly dependent on “big data” – the massive quantity of data that is woven into the very fabric of our world. Our economies, our governments…even our societies (e.g. facebook, MySpace, LinkedIn, Twitter, Flickr…) are inextricably bound to the data that they generate and on which they depend. And the scandalous stories that make our world go ‘round, also generate squillions of logs, leaving behind the digital equivalent of a fingerprint, or bread crumb trail or a fallen airplane’s black box – basically, all the clues you need to solve the crime, save the girl or paint a complete picture.
This is profoundly cool and sexy stuff. Logs are not just nerd fodder anymore…they are the New Sexy.
Got a log management story you'd like to share? We are always stoked to hear about product implementation and use cases from our customers. Click here to contact me directly and share your stories – the good, the bad, the ugly…and yes, the sexy! I promise you…your story will not end up on the cover of the tabloid magazines – but more likely than not, it should!
Posted September 18, 2009 in | Permalink
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