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Hello Ruby Tuesday
In a move to proactively combat the risk of data theft and secure their customer's data, US-based restaurant chain Ruby Tuesday is opting out of the data retention business altogether according to an AP article, implementing a system that doesn't store credit cards locally and uses strong encryption to send data to a processing center.
The report said that the credit card data leaves the restaurant and is sent to the bank in an encrypted form to cut down on identity theft. They plan to roll out the technology across the company's 900 locations by April.
Visa International said that the new system is fully compliant with PCI DSS.
Bravo to Ruby Tuesday 's efforts to keep customers data safe. Pass the salt?
Posted March 14, 2007 in | Permalink
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