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Every log tells a story
Ah, the logs do tell. AOL publicly apologized for making customer's search log data available as part of an attempt to woo the academic community with a new set of search tools. True, AOL had substituted personal information for individual names and other identifying info to keep identity private. Privacy advocates rightly commented that eventual identification could be determined through query strings by creating a 'mosaic.' Logs and the information they contain can be very powerful -- something that we educate the community and our customers every day. If you don't have a policy in place on log usage - and a clear chain of control, AOL's example might serve as a wake-up call… Fascinating stuff!
Posted August 14, 2006 in | Permalink
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